Having jettisoned the idea that we might ever be guilty before God and therefore need his justification, our culture has succumbed to the old problem of guilt in subtler ways that it has no means to answer. Today we are all bombarded with the message that we will be more loved when we make ourselves more attractive. It may not be God-related, and yet still it is a religion of works, and one that is deeply embedded. For that, the Reformation has the most sparkling good news. As Luther put it: ‘sinners are attractive because they are loved; they are not loved because they are attractive.’ Only this message of the counterintuitive love of Christ offers a serious solution.
Michael Reeves, The Unquenchable Flame (pg. 191).